Koreatown Series: Pojang Macha

July 23, 2012

in eating out,Los Angeles,My story,series

After I wrote this post about how much I miss Korean street carts/tents (called “pojang macha or 포장마차,” Los Angeles-based reader Connie commented that L.A. does indeed have a close pojang-macha-esque improvisation. It’s called Dan Sung Sa, and it happens to be just a few blocks away from where I live in Koreatown.

I’d sorta heard of this place and had it bookmarked on Yelp for a long time. Now that Connie mentioned it, visiting Dan Sung Sa shot high up on my list of priorities.

The pojang machas I visited as a kid in Korea were limited to alcohol-free snack carts. My parents wouldn’t let me visit the “real” pojang machas— orange tents that stir with drunken activity in the evenings as mostly middle-aged, working-class men pile in to complain about work and the wife over bottles of soju.

Pojang machas, literally “tent wagons” and sometimes called “Pocha” for short, have been a staple of Korean landscape and culture since its liberation from Japan after the Japanese Occupation. It mostly catered to working class men who sauntered in for a drink and some snack after a full day of office toil. Since then, even corporate people and young couples started visiting pojang machas, lured by its stark decor and minimalistic menu.

I have yet to visit a “real” pojang macha, but I’ve seen them countless times in Korean dramas. I swear, every Korean drama will feature at least one scene in a pojang macha: You’ll see couples having deep discussions as they chew on chicken feet and down soju. You’ll see a recently dumped girl nursing several bottles of soju and then stagger off singing until a guy who is secretly in love with her come to carry her back home. You’ll see the ahjuhsees (“middle-aged men” in Korean) smoking and doing soju shots. Who knows if these drama scenes actually occur in real-life, but that’s kind of the stereotyped image of Korea’s pojang machas.

_DSC9637 You see, pojang machas are such an icon of the Korean culture of drinking: Got a promotion? Let’s drink! Got fired? Let’s drink! Your birthday? Let’s drink! Your mother’s cousin’s son’s birthday? Let’s drink! Bored? Let’s drink! Happy? Let’s drink! I’ve had a lot of fellow Koreans complain to me about that kind of drinking culture, but what can you do to change a centuries-old tradition?

So. This post is way overdue, because I actually visited Dan Sung Sa about three months ago, back when I was still interning for a start-up company (I quit after a few months) and when I was still in my junior year in college.

After a long day of work at my internship, two of my co-workers and I decided to have dinner together. We bonded over a common interest in different cultures and complaining about work, and even though we all quit, we still remain in touch. Here are my wonderful new friends, Armin and Jingjing:
dan sung sa I’ve introduced Jingjing before. She’s a beautiful Shanghai maiden, a recent USC graduate and now works for a Japanese marketing firm. Armin is a Persian-German with a fascinating mind, a warm and hearty personality and a somewhat crude humor. We are ridiculously different from one another, but for some reason…we get along very well.

Both of them are interested in food and trying new things, so I suggested Dan Sung Sa to them. It wasn’t until later that I discovered Armin is a complete spice-baby—which meant a lot of spicy Korean food got ruled out. But I gotta hand it to him; he was still open to trying it so long as he had a gallon of water next to him.
_DSC9611Dan Sung Sa is not at all a real pojang macha, but a dive bar set up as a pojang macha imitation to quell Korean Americans’ nostalgia.
_DSC9613 For one, it’s an indoor establishment— no tents, and it actually has a working bathroom. The seats are clean and hygienic and smoking is not allowed. And I don’t know why, but there are portraits of famous American movie stars on the walls:
_DSC9612 Perhaps to stir up nostalgia for the 50s and 60s? Those were perhaps the prime decades of pojang machas.

However, Dan Sung Sa did a good job recreating the shady, lively, old-school atmosphere of pojang machas.
_DSC9620 But look! An Ahjuhsee! Sitting alone! Just like the dramas! WOW!
_DSC9614 I love the way they set up the place. Smack in the middle of the room is the bar, but it’s built around a mini kitchen of sorts, where an ahjumma (middle-aged lady in Korean) boils rice cake, grills skewered meat and serves soju.

To go along with that antiquated ambience, all the seats and tables are wooden:
_DSC9617For some reason, vandalizing is encouraged here.

Even the menu is printed on a wooden plank:
_DSC9632 The wall is papered with newspaper prints and menu items scribbled on paper and then tacked onto the walls.
_DSC9619 More vandalizing on the walls, too. I refuse to read them out for you.

What the—the vandalizing even made its way up into the tin lamp!
_DSC9638 How did people reach into the interior without burning themselves?

Okay, before I go on, I need to give a fair warning: the pictures in this post SUCK. Suckity, suck suck! Dan Sung Sa, in trying to keep that pojang macha feel, kept the room really dim. I could barely see my companions’ faces, let alone the food. So I had to make do with that poor lighting condition.

Right. Going on. The assumption here is that you’re here to drink—specifically, soju, which is pretty much Korea’s national drink. Food is secondary here; it’s meant to accompany your drink. So all the tables are already armed with beer and soju glasses:
_DSC9622 They look like preparation for shot bombs. I’m sure many groups here engage in soju bombs.

I don’t like soju all that much. Soju is quite tasteless; it’s like vodka—you either combine it with something or binge on it to get drunk. I don’t ever drink for the sake of drinking. For me drinking is just an occasional social activity or a novel experience. So we didn’t order soju…instead, we ordered yogurt soju:
_DSC9630 Because this stuff is actually mad delicious!! And yes, ma’am, it’s a combination of yogurt and soju.
_DSC9633
Even if you don’t like the taste of alcohol, you’ll like this. It doesn’t taste like alcohol much, just a milky, sweet beverage that happens to fizz up your belly and make you very, very happy.
_DSC9635 Be careful though—because yogurt soju doesn’t taste like alcohol, it’s way too easy to over-consume it. Before you know it, you’re bawling The Beatles’ “Yesterday” with no shame. Not that it happened to me.

With our order of soju came some munchies. We had a little cute aluminum cauldron of soybean sprout and radish soup:
_DSC9628 I loved this!! Unfortunately it had a few sprinkles of chili flakes in there so poor Armin almost choked after a spoonful. It looks bland, but yeah…it is pretty spicy. So I had the fun task of finishing off that pot by myself.

Dan Sung Sa also served us complimentary fried sweet potato fries:
_DSC9624 Different from your average American sweet potato fries, right? These are shaved super thin and it’s crunchy and crispy and incredibly starchy because it’s made with Korean sweet potatoes rather than the American orange yams. Armin and Jingjing loved this.

Honestly, neither of us were here to drink. We were here to experience pojang macha. And also, we were all hungry so it was time to order some real food.

We started out with oijinguh bokkeum (오징어볶음), or stir-fried spicy squid:
_DSC9646 Armin tried a bite and then followed up with several glasses of water. Oh well, at least he tried it. I finished the rest off, once again. Anyway, I discovered that Dan Sung Sa isn’t just a drinking establishment—there’s some fine cooks working here! The squid wasn’t tough at all, just nice and bouncy and chewy, coated liberally with a spicy-sweet sauce.

We also ordered a dish that is very nostaglic to me: gyeranmaree (계란말이), or rolled egg omelet:
_DSC9649 This is super easy to make at home, and it’s also very, very good and comforting. What you do is whisk eggs with some vegetables like green onions, carrots, cook it on a skillet and roll it up like sushi. Maybe I’ll provide a recipe one day, though you hardly need it.

Jingjing really wanted to order chicken gizzards:
_DSC9657 Like the Chinese, Koreans love eating weird innards and…stuff. Surprisingly though, I enjoyed it!

It came stir-fried with whole CHUNKS of deep-fried garlic. I fell in love with the garlic! It was all crispy like fried home-style potatoes on the outside, but inside your teeth sinks into this warm mash of pure garlicky cream. Oh Em Gee. Also, the chicken gizzards were served with a refreshing salad of onions and scallions to rid you of that nasty offal odor.

The last dish was Armin’s favorite:
_DSC9654 Fried mackerel, with a simple spritz of lemon. What more do you need for fish fried heavenly in its own flavorful oil? We picked and nipped at it until the skeleton was licked clean.

So there you have it. My first full experience at a pojang macha. Well, the closest to a pojang macha that I can get here in America, anyway. Thanks for the recommendation, Connie!

Hungry for more wonderful cultural gastronomic spots in Koreatown? Check out the rest of my Koreatown series:

Question of the Day: What do you like to eat with your drink?

Dan Sung Sa on Urbanspoon

Related posts:

  1. How a Real Woman Eats
  2. Soju Shot, “Kkkkk!”
  3. Koreatown Series: Bull’s penis and mutton kebabs
  4. A Korean Education
  5. The Koreatown Series: Little Bangladesh

{ 17 comments… read them below or add one }

ChopinandMysaucepan July 23, 2012 at 8:23 pm

Dear Sophia,

The spicy squid, egg omelette and fried mackerel looks awesome. This is the kind of food I would love with an icy cold beer.

Reply

The Candid RD July 24, 2012 at 4:11 am

LET’S DRINK!
Oh gosh, what DON’T I eat when I drink!? Seriously, it’s like all my inhibitions go to the wayside. In fact, back in college when I had an eating disorder, when I drank was when I actually ate. It was almost addicting for me to drink because it was like I was no longer anorexic (I know that sounds horrible, but it’s true!). I typically love fatty stuff when I drink, although a fried mackeral with the bones-in doesn’t sound too appetizing……but who knows, maybe I’d love it! The way you describe food just makes me want to eat it up.

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Lorraine @ Not Quite Nigella July 24, 2012 at 5:38 am

Wow, I have to admit that I’ve never heard of the term Pojang Macha before but it sounds like the izakayas in Japan where salarymen go after work. And isn’t it funny how you bond over a shared hatred of work!

Reply

Grace-melody Moo July 24, 2012 at 10:52 am

계란말이 먹고 싶어! :P Recipe 주세요.

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Biz July 24, 2012 at 11:01 am

I am not sure I’d be as brave as you to try the squid, but if we dined together I’d try to be adventurous! :D

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Joanne July 24, 2012 at 5:56 pm

This place sounds awesome! I love how they stuck with their theme through and through and the vandalism everywhere is kinda cool…

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Carolyn Jung July 24, 2012 at 6:20 pm

I’m not usually a soju fan because of the fiery burn it usually has down the throat. But this yogurt version looks totally tempting. ;)

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Kate July 24, 2012 at 9:29 pm

I haven’t had soju in years!

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Melinda July 24, 2012 at 10:27 pm

What a cool looking place! So glad you tried it out. We have soju here in Japan too, but I have never tried it. Didn’t realize it was a Korean thing. I guess it makes sense that everyone drinks it here, but the more traditional Japanese alcohol is sake. I actually had some really good sake while in Tokyo. Maybe next time I’ll give soju a try.

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InTolerant Chef July 25, 2012 at 4:56 am

Looks like you had a great time! I love spicy food and that squid looks delicious!

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Anne Marie@New Weigh of Life July 25, 2012 at 7:08 am

I’d like to say I like wine when I eat but then again, I think I’m fooling myself! haha

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Abhilash July 25, 2012 at 10:23 pm

Hai Sophia,
Whenever I come here, I have something new to learn and see. It is indeed interesting to learn about cultural variations and the food and drinks people prefer. You write well, not to mention!

Thanks for sharing this post.
Wishing you a great day ahead!
Regards,
Abhi

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Amy Tong July 26, 2012 at 10:55 am

You’ve got me drooling over here. I have to agree, yogurt and soju is the best invention and so delicious, way better than just soju alone. :) Cheers, my friend.

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Shannon July 26, 2012 at 12:07 pm

that certainly sounds like quite the evening of eats, makes me wish i had a snack right about now… :)

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Jolene (www.everydayfoodie.ca) July 28, 2012 at 10:39 am

I like how thin those fries are … they look goooooood! I can’t believe how well you eat girl – I wish I could spend one week eating in your world.

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caloricandcrazy July 29, 2012 at 1:53 pm

I was in Koreatown recently when we visited LA, and we stopped by the galleria to have pat bing soo at Little Bean Cafe! We didn’t spend more than two hours at the galleria, but that pat bing soo was sooooo good and it reminded me of you :D !

Reply

Nami | Just One Cookbook July 30, 2012 at 9:43 am

Ohhhh I want to go here. Food looks great and I’m a big yogurt soju fan! It’s one of my favorite alcohol drinks that I absolutely enjoy. Yogurt soju and Japanese sour (citrus sour/shochu) are the only alcohol I truly love!

Reply

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